
Although Lt. Mitch Buchanan hung up his life preserver and red swim trunks many years ago, David Hasselhoff has proved that he doesn’t need “Baywatch” to maintain his celebrity reputation. The Hoff has judged two successful seasons of “America’s Got Talent,” but his most recent claim to fame came last May after a video was released capturing him shirtless and inebriated as he lie on the ground sloppily eating a hamburger. According to Fox and many other sources, Hasselhoff asked his teen-age daughter to film the video so that he would have a concrete reminder of his behavior in his drunken state.
The majority of mainstream media covered the incident by including Hasselhoff’s own quote in which he admitted he was a recovering alcoholic who unfortunately suffered from a brief relapse. His quote was probably made in an attempt to elicit some sympathy and understanding from the public, but the results varied from source to source. For example, People, BBC, and MSNBC stuck to direct quotes and primarily left out opinionated commentary; however, “sad” and “troubled” are among a few of the negative adjectives used by The New York Times and CNN. The true key to the desired effect of the media may be found in the pictures chosen to accompany the stories. Fox, The National Ledger, MTV, and The LA Times all chose to post actual video clips or to use unflattering still shots. Very few celebrities are fortunate enough to be granted privacy, but I think this particular occurrence received so much attention because of the mass audience appeal. Hasselhoff has been around for decades, and people, without a doubt, got a kick out of this out-of-control 55-year-old.
I think the majority of online bloggers showed less mercy. ”Disturbing”, “pathetic” and “a tool” were found on some sties. Very few mentioned Hasselhoff’s quotes and instead let the video speak for itself. This isn’t Hoff’s first publicized drunk incident, but I think people found this live footage particularly amusing. Then again, watching someone who has had a few too many drinks acting ridiculous is always more interesting than hearing about it. A quick Google search results in tons and tons of links to watch clips of Hasselhoff’s notorious debauchery. Multiple spoofs have also been made since last May. Check out one of my favorites, the puppet version!
So what’s been going on with Hasselhoff since then? Somehow, he was awarded full custody of his two daugthers last July. Although his stretch as a cross-dressing Nazi in the Vegas version of “The Producers” ended shortly after the release of his home video, he does have a role in ”Anacoda 3: The Offspring” which is currently in post-production. He also had an appearance in the 2008 television series, “Knight Rider.” I have little faith that either of these are going to enhance Hasselhoff’s reputation as a talented actor, but at least we all have the upcoming season of “America’s Got Talent” to look forward to. If he wants to improve his reputation, he needs to stay sober and raise his standards for what roles he accepts. There’s no erasing the video from the Internet, but if I was Hasselhoff, I would have diversified my comments to the press and also made known my preventative actions. The public should know that Hasselhoff is going to counseling or that he is meeting with his sponsor regularly. If he has stayed sober, he could even speak out about overcoming alcoholism. Public appearances with his daughters could also help. The Hoff has lots of options, but unfortunately, I don’t think he has made any real attempts to correct the situation or pave the way for a brighter future. At least we still have ”Baywatch” and “Knight Rider” in syndication to fill our need for the Hoff!
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Blog Sources: Blogger News, Walkdiggler, AOL Video, American Idol 2006, Weirdo Site